WHO WE ARE
Pride Outfitting, LLC is one of the Pride Group, LLC family of companies that has been building trusted and successful businesses for more than 30 years. The founder and CEO served as an law enforcement officer and understands firsthand the needs and wants of today’s officers and departments. Being driven by a former officer, Pride Outfitting is dedicated to building a company that takes on the enormous responsibility of “Safeguarding Our Heroes®”.
Pride Outfitting’s EVP of Operations, General Manager and Senior Consultant have a combined 50 plus years of experience outfitting, upfitting and meeting the needs of our valued Clients throughout the country. Having directed both sales and operations at other outfitting companies nationally, our executive team has implemented best practice procedures that allow us to deliver the highest quality products while minimizing the delivery time to our Clients. Pride Outfitting realized there was a need for high quality installations, timeliness of delivery and responsive Client service for those who outsourced their vehicles outfitting/upfitting.
Our commitment to you, as our Client, is to make sure that every aspect of the outfitting process is professional, timely and exceeds your expectations. Regardless of the size of your Agency or the number of vehicles in your fleet, we treat everyone with the same care and respect. Pride Outfitting works tirelessly to ensure every experience is a positive experience and you receive exactly what you are expecting.
Justin Ross
Senior Consultant
Justin is a highly skilled professional with an Emergency Vehicle Technician (EVT) certification, representing his expertise in maintaining and repairing emergency vehicles. As a dedicated individual, Justin ensures that our shop remains at the forefront of outfitting technology. With a genuine passion for the rapidly advancing Emergency Upfitting Industry, he remains up-to-date and well-informed about the latest developments in emergency equipment across all industry-leading brands.
He actively engages with each client, working closely with them to provide the most capable, reliable, and tailored service vehicles. With Justin’s qualifications, experience, and unwavering dedication to excellence, he plays an integral role in maintaining our shop’s reputation for delivering top-notch service and cutting-edge emergency vehicle solutions.
Chase Corwin
General Manager
Chase specializes in Safety & Utility Vehicle Outfitting as well as Vehicle Graphics of any type and excels in maintaining operational workflow/efficiencies within our shop to ensure Clients vehicles are delivered on time. His attention to detail with each and every outfit is key to making sure every vehicle is built to Client specifications.
Chase’s desire to build on personal relationships first is fundamental to his success in exceeding the needs of each Client. He has landed Clients such as TransDev North America, UC Davis Fire and others because of his professional relationships and the high expectations he holds for himself.
Chase also handles the duties of social media guru for Pride Outfitting. We take Pride in our work and there is no better feeling than sharing it with the world.
Follow our Instagram page @prideoutfitting
Joe Coia
Manager – Production
Joe is the backbone of Pride Outfitting, bringing a rare combination of technical expertise, business acumen, and an unwavering commitment to excellence. As an experienced business owner and Emergency Vehicle Technician (EVT), Joe has built his reputation on precision, efficiency, and an unmatched ability to problem-solve. With a sharp eye for detail and a relentless drive for improvement, Joe is the master of crunching numbers and optimizing operations, ensuring that Pride Outfitting remains at the cutting edge of emergency vehicle outfitting.
Joe’s passion for the industry is unshakable. He thrives on pushing boundaries, refining processes, and making sure that Pride Outfitting never settles for “good enough.” His deep technical knowledge and hands-on approach guarantee that every emergency vehicle leaving our shop is built with precision, reliability, and safety in mind. A motivated and loyal leader, Joe is dedicated to fostering a culture of excellence and innovation. He’s not just focused on the vehicles—he’s committed to our people, ensuring that our team is equipped with the best tools, training, and mindset to exceed expectations in everything we do.
